Prashant Maurya

About

I started in business development doing the actual groundwork — market research, lead qualification, learning CRM tools. Over three years at one company, I grew from trainee to team lead, closing deals independently, managing client relationships across real estate, healthcare, finance, and FMCG, and eventually guiding clients on brand identity, packaging, and digital strategy. The through-line has always been the same: understand how a business actually creates value, then help it communicate that better.

Experience

Sr. Business Development Executive & Team Lead

Apr 2025 – Present

10turtle · Surat

Leading a team of BD associates and trainees — setting targets, clearing blockers, and making sure everyone knows why they're doing what they're doing, not just what to do.

Handling the full business development cycle: finding the right clients, understanding their business deeply, and guiding them through brand identity, packaging, and website decisions. The goal is always to help clients compete on value, not price.

Business Development Associate

Sep 2023 – Mar 2025

10turtle · Surat

Moved from supporting senior executives to closing projects independently. Analysed client industries and business models to propose tailored solutions — working across real estate, healthcare, tech, cosmetics, and FMCG taught me how differently companies think about growth, margins, and brand.

Business Development Trainee

May 2023 – Aug 2023

10turtle · Surat

Assisted with market research and target client identification for the US and Canadian markets. Learned CRM workflows for lead tracking and follow-up. Supported proposal preparation and client documentation.

Education

Bachelor of Business Administration

2020 – 2023

SDJ International College, Surat

Skills & Languages

Brand Identity Consulting

B2B Sales & Negotiation

International Market Analysis

Packaging & Digital Strategy

English — Full professional

Hindi — Native

Gujarati — Native

The Approach

Core belief

Most sales problems are actually positioning problems. When a client feels forced to compete on price, it usually means their brand isn't communicating what makes them worth more. That's the gap I work in.

Working Principles

Industry first, solution second

Before proposing anything, I spend real time understanding how the client's business actually makes money — what their margins look like, how they win deals, where they leak value. The right solution only becomes visible after that.

Transparency builds faster than charm

I don't oversell timelines or capabilities. Clients who know exactly what they're getting, and why, close faster, pay on time, and come back. That's a better business outcome than winning a deal through optimism.

The brief is a starting point

Clients often ask for what they think they need. Part of the job is helping them see whether what they're asking for will actually solve the problem — and being direct about it when the answer is no.

AI as a thinking tool, not a crutch

Before any client meeting, I use AI to map their business model, understand their industry, and spot where they're likely leaving revenue. The research-heavy work gets done before I walk in — so the actual conversation is spent on things a tool can't do: reading the room, building trust, making the call.

Industries Worked Across

Real estate · Healthcare · FMCG · Cosmetics & personal care · E-commerce · Professional services

Working across this many verticals taught me that the fundamentals of good business development are constant — the vocabulary and the pace change, but the underlying logic doesn't.

Certifications

Customer Relationship Management · IIM Bangalore
Global Marketing Management · IIT Roorkee
B2B Sales Strategy: Engaging Executives · LinkedIn Learning
B2B Sales Foundations · LinkedIn Learning
Sales Strategy: Building Relationships · LinkedIn Learning